Most brands chase follower counts. We chase credibility.

THE BREAK

Strategic marketing and brand building through the voices your audience actually trusts.

WHO WE ARE

The right voice matters more than the biggest audience.

At The Break Co., we don't match brands with influencers. We pair brands with creators who have offline credibility - people respected beyond Instagram, trusted in their communities, and recognised as tastemakers, trailblazers, or experts in their field.

It's not about reach. It's about precision.

Sometimes the perfect creator has 2M followers. Sometimes it's 20K. What matters is understanding your objective, the cultural moment, your audience's mindset, and finding the voice that cuts through.

Think perfectly curated wine pairing, not billboard advertising.

Core Values

INTEGRITY

INNOVATION

RESULTS

WHAT WE DO

Strategic Marketing Through the Right Voices

We build comprehensive marketing strategies and brand campaigns powered by strategic talent partnerships. From content strategy to brand activations, we meet your audience where they naturally consume online and IRL.

Our Approach:

1. Strategic Creator Matching We identify creators based on credibility, niche authority, and audience trust, not vanity metrics. Our small but mighty roster includes movers and shakers making real impact, and adding true value.

2. Campaign Architecture for Conversion We design partnerships optimised for measurable outcomes: traffic, sales, brand equity. Every campaign is built around your specific business goals. It's bigger than impressions.

3. Cross-Market Expertise Operating between Dubai and London, we bridge markets with cultural intelligence. We understand different audience behaviors, platform dynamics, and partnership ecosystems across regions.

4. Brand Activations & Experiences From curated events, to culture-shaping campaigns, we orchestrate moments that merge influence, intention, and impact both on- and offline.

WHO WE WORK WITH

Sectors We Specialise In: Beauty & Skincare | Fashion & Lifestyle | FMCG | Tech | Travel | Finance

Our Services

TRANSFORMING IDEAS INTO EFFECTIVE MARKETING CAMPAIGNS

1

MARKET RESEARCH & ANALYSIS

Ensure that you are reaching the right audience.

2

BRAND
SERVICES

Brand Activations, Partnerships, VIP & PR Services & Gueststlist Curation.

3

TALENT SERVICES

Talent Management & Strategy.

"Outstanding Results!"

Great to see the traction - really excited about this partnership and seeing the series develop. Thank you also for the very smooth process and comms

Mike Waywell,
Klarna

PROOF

Client Results: Don't just take our word for it.

"Exceeded Our Expectations"

Our Internal teams are so excited about the campaign and how well it's doing.

Madeline Dennis,

Global Influencer Marketing - BareMinerals

"Innovative and Reliable"

I am truly grateful to you. Last night I did see my dream come true - it was amazing. It was absolutely epic and I am still gobsmacked you executed that within 10 days

Naomi,
Founder of Blumi